Welcome to Betami
We share a passion. A fascination for beauty and wonder, a delight for the extraordinary, and a desire to celebrate Earth’s most precious materials.
Within the delicate dance between gold and stone lies a visual ode to individuality— a way to embrace your uniqueness, creativity, and style.
Deeply personal and intimate, jewelry speaks to something different in each wearer, and our mission is to transcend the realm of adornment and become a cherished companion that holds memories and sentiments close to the heart.
Bringing together a community of collectors, we create a vibrant world where each piece is a journey of discovery. Artisanal touches and meticulous attention to detail bring our designs to life, crafting timeless fine jewelry here in the USA.
A Note from Selma
“At the heart of my work is a passion for the materials I work with, a love shared with my collectors and community. My fine jewelry celebrates the natural beauty of vibrant gold and exquisite gemstones.
Every gemstone I use is a tiny testament to the marvels of nature, each with its own unique character and color. From opals to aquamarines, tourmalines to moonstones, I hand-select stones that spark a conversation, create a connection, and fuel my passion for creating extraordinary pieces.
But my fascination extends beyond my materials. I believe in the power of craftsmanship, in creating substantial, tactile gold settings that elevate timeless designs. Crafted with attention to the finest detail, each piece of jewelry is an individual creation that feels as special to wear as it looks.
You and I share a love for the extraordinary, and a desire to surround ourselves with beauty. Together, we celebrate our world’s most incredible materials.”
- Selma, Designer & Founder